Author: araspa1

Until recently men’s skin has been treated as a one-size-fits-all proposition, when in fact men have skin types and unique conditions too. So why have so few product lines and spas taken men seriously? The answer is simple. Prime retail shelf space is allocated to top sellers. Could there be a flaw in this equation when it comes to men?

According to the International Spa Association in 2014, the proportion of male spa-goers has shot up from 31% to 47% in less than 10 years. In 2014, total U.S. sales of men’s personal care hit $4.1 billion, up 6.7% from 2012, and 19% from 2009. Men’s skin care is one of the fastest-growing segments in beauty. Mintel predicts sales will grow to $4.6 billion by 2019.

Continue reading “Four Steps to Creating a Male-Inclusive Spa Culture” →