2024 TRENDS: The Future of Wellness

By Sara Jones, for Spa & Wellness MexiCaribe

Nancy Davis welcomed the gathering of industry leaders, trend writers and media to the event, announcing that a new report will be released, the Global Wellness Economy Country Rankings.

Susie Ellis spoke about the momentum for wellness she sees at the moment, with the wellness market growing to 8.5 trillion by 2027 globally.

Ophelia Yeung clarified the GWS’s definition of wellness and the scope of their research. The top 5 countries account for 59% of the wellness economy.

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The Global Wellness Summit annual trends report: The Future of Wellness 2022

1) Dirt-y Wellness

Soil is our planet’s most extraordinary ecosystem, a living microbial stew that for millions of years cycled nutrients to plants and captured atmospheric carbon. For 99% of human evolution, people lived with soil, as foragers and farmers. Our current lack of soil exposure and contact with its bacterial and fungal richness impacts everything from immune to mental health.

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